The Best Breathtaking Design Strategy Pepsi References

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Breathtaking Design Strategy Pepsi. Rotate the centerline by 56°. Yesterday, at the massively trafficked reddit.com, a new user posted a pdf to the presentation — humbly titled “breathtaking” — accompanying the redesign of the pepsi logo by arnell group.

Pepsi Brand Book Pdf
Pepsi Brand Book Pdf from stoneislandlogo.blogspot.com

I've been in discussions about 'brands' and 'marks' recently and documents like pepsi's rebranding document are a reminder to not take them too seriously. Breathtaking universal design principles breathtaking is a strategy based on the evolution of 5000+ years of shared ideas in design philosophy creating an authentic constitution of design. As a result, pepsi had to spend millions more to rebrand everything.

Pepsi Brand Book Pdf

The “breathtaking design strategy” included some ridiculous claims to justify the very minor changes to pepsi’s logo — the golden ratio, the earth’s gravitational field, “a scientific method of color assignment,” and the “gravitational pull of pepsi” are just a few examples of the companies “inspiration” for the change. Wow, great article on the head of this design group, including this quote: In this new logo design, the creators took the parthenon temple, the mona lisa, golden ratio, the theory of relativity, magnetic field, etc., into consideration to design the logo. Pepsi changed its logo to adapt to the evolving society.